Last week was our final week of training in Chicago for all of the Sales Management Trainees before we each head out to our respective field sales office locations. It was certainly a bittersweet time for all of us as we were excited about going to our new locations, but sad to leave the city and the friends that we had become very close with throughout our training.
Our final weekly function was Marketing. We heard from many important leaders in the different Business Units about their current and future marketing strategies, successes and failures, and future plans. It was very insightful and helped me learn a lot about how our brands function and each of their respective missions.
In my opinion, the best part of our Marketing immersion was when we performed a grocery shopping exercise in which we had to shop as a potential customer with dietary and budget restrictions while still creating hearty and healthy meals for our fictional family. It really opened my eyes about how many shoppers, and specifically our customers, view our products. On one hand, there were several products that our budget would not allow. On the other hand, there were many products that were outside of our dietary restrictions. It made me realize that not all shoppers are the same and helped give me a new frame of mind in regards to our Kraft Heinz product portfolio.